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Posts Tagged ‘marketing’
And now I’m on a boat
Friday, July 9th, 2010Old Spice have done it again… not as cool as the last two but still has the thick Old Spice scent of innuendo we are being to love!
Life after the World Cup…
Thursday, July 8th, 2010
Phew this World Cup business is exhausting, but definitely that good I’ve-just-had-the-best-night-out-of-my-life kind of exhausting. It’s been a crazy four weeks in South Africa and as fans we have had huge emotional investment in the event; we have got carried away with supporting our teams, the dramatic stadiums, the tangible feeling of unity, the nail-biting penalties and those terrible refereeing decisions. This emotion is a powerful thing, especially when expressed by fans Worldwide, and brands have taken a slice of this World Cup fervour pie. The content brought out for the World Cup has been exceptionally cool, very creative and played on our emotional attachment to the competition, from Coca-Cola’s celebration mix of the Wavin’ Flag song to Nike’s Write the Future campaign. Brands have been able to gain a lot of attention during the tournament but with Sunday fast approaching my question is what happens next? In the ensuing post-World Cup emotional slump what can they do to get our attention? (more…)
“Linchpins are everywhere” – lets raise the flag for South Africa
Wednesday, May 26th, 2010
Hi, please may I introduce you to Mr (or though he should be a Lord) Seth Godin. If you haven’t already met I can tell you that this man is one of the most insightful human beings in the world of Marketing. If you are in the Industry his blog and books are a must-read, hey, and if you aren’t they are also a must-read. He offers incredibly poignant advice and insight, and he is genuinely out to change the way we do business and communicate with each other for the better. On the 14th June there will be a real life (not virtual!) meet-up for appreciators of Seth, just imagine, on this one day there will be people WORLD WIDE meeting up all with a universal intention… Gorilla is a part of it and we want you to join us. (more…)
Gaze into Our Crystal Balls – 2010 trend predictions
Thursday, January 14th, 2010
There’s a lot of content making predictions about 2010 and the trends that will dominate it. Some are legit, some aren’t. Some cite valid resources and I swear I think a few of these people are making up figures and terms as they go along. We spend regrettably large chunks of our time skimming through all of it and this is what we’ve come up with. It’s by no means the final word, but then again, in the game of predictions, such a thing doesn’t really exist does it?