It is said music is a universal language, so to wield a language that can reach everyone is a very powerful tool. Following this logic, it is no wonder that music is another weapon in a marketer’s arsenal to persuade us to sit up and listen (excuse the pun) to what he is selling. When so much money is spent on the visual element of TV advertising it makes good sense for effort to be put into the audio side of things. I’ve collated a few of the ads that we have loved for the music… the soundtracks so perfectly enhance the brand messages. (more…)
Posts Tagged ‘facebook’
“The joy of music should never be interrupted by a commercial” ~ Leonard Bernstein
Wednesday, June 9th, 2010Social Media
Tuesday, April 20th, 2010So what is this Social Media thing anyway?
Social media are media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media supports the human need for social interaction, using Internet- and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many). It supports the democratization of knowledge and information, transforming people from content consumers into content producers.
So what is Social Media REALLY about? (more…)
“We really need to talk about your Facebook privacy settings …”
Tuesday, March 9th, 2010
Don't pass out near magic markers
You know you’ve already had a conversation that starts like this … but is your friend really to blame? You saw the camera last night, you know everything ends up on Facebook, but still you pose to be papped doing body shots with Cowgirl Crystal, who really didn’t look like a man at the time!
The morning after feels bad enough without the dread of what will appear on Facebook . Remember, friends are your friends until they have a Facebook worthy (i.e hideously awful, embarrassing and sometimes incriminating) photo taken of you from a very wrong angle.
Play safe … check your Facebook privacy settings .
A Meerkat beyond compare…
Sunday, January 31st, 2010
May I introduce you to Aleksandr Orlov
I have a question for you today… “How do you make an interesting, involving and innovative price comparison website Ad campaign?” The answer … “It’s obvious, enlist the help of a Russian meerkat named Aleksandr!”
Aleksandr Orlov the Russian meerkat has become a media phenomenon. He entertains over 660’00 friends on Facebook, and 31’000 Twitter followers from his stately home in Moscow and still has time to run his very popular meerkat dating website comparethemeerkat.com. He is even frantically publicising his first Hollywood film The Journey of Courageousness. This film, as Orlov said in his recent interview with The Telegraph, is “the best 60-second independent meerkat adventure film of all time” and it is “a claw-biting edge-of-seat thrill-ride”. His popularity is apparent, ring tones and posters are available to download, you can also pop in to Harrods and pick up your very own cuddly Aleksandr. Meerkat craze has become so frenzied that Harrods couldn’t possibly meet the demand; instead, they have decided to donate all of their cuddly meerkats to a selection of Children’s Charities.
Aleksandr Orlov and his ITkat, Sergei
Aleksandr was created for an advert for comparethemarket.com, a pretty boring car insurance price comparison website, in which he voices his frustration about people who get his website, comparethemeerkat.com, confused with comparethemarket.com. From this campaign Aleksandr has become much more than an animated character, he has become a celebrity personality! The witty comments he posts on Twitter and Facebook, along with his fun website, make Aleksandr very real for a lot of people. I think this may be to do with the fact he is cute and witty, and he certainly has the novelty factor. I often hear people reciting his catchphrase “Shimples … meep”. There is definitely something interesting about bringing characters to life, especially as it has all been created in the name of Advertising. A lot of effort has been made to create this lovable character and he certainly brings a bit of colour to an otherwise bland, two-a-penny car insurance website.
Biggin’ it up: verb – (slang) Giving significant respect or acclaim
Monday, November 30th, 2009
RESPECT
Not too long ago, whilst checking out the Lynx Australia Party across the Internet campaign, I noticed that Lynx has a Facebook page. Not unusual nowadays; Gorilla’s on Facebook, Redbull and Quiksilver are on Facebook, even my local Sainsbury’s (a Supermarket in the UK) is joining the party. But what does having a Facebook (or any other social network) presence give a company or organisation? The answer … we can BIG them up!
Lynx parties across the Internet
Wednesday, October 21st, 2009
Are you ready ...
Party across the internet is no ordinary online ad campaign … Lynx in Australia are embracing a form of communication that our generation can truly relate to, social networking. Blogging, tweeting, facebooking, and all those super-quick ways of keeping up with the latest is, lets face it, a way of life (you should know, you’re reading this!) Lynx use these familiar web formats to present their brand message in a way we can easily approach and enjoy (enjoy being the key word). It doesn’t actually feel like you are being sold to, we are just following this guy’s crazy nights out. He could be one of your own mates; I think we all have friends that end up in random, but very fun situations … (more…)
Status Writers Block
Tuesday, September 22nd, 2009
Facebook is weird
Late last night, comfortably tucked into my bed, Ninja Turtle PJ’s and hot cup of cocoa in tow, I was disturbed by the shrill tone of my Blackberry announcing a Facebook message had arrived. As it turned out, some helpful soul (who I am “friends” with apparently) was kindly letting me know that my services were desperately required. You see, if I joined the “If one million people join this group I bet we can save the Polar Bears from global warming” group, I could in fact end global warming. I joined obviously, as who am I to fuck with a Polar Bear’s right to sit down every once and a while. After forwarding the invitation to Al Gore, and feeling pretty good about myself, I set about updating my Facebook status. One minute became ten. Beads of sweat formed on my brow, and my cocoa became strangely bitter. There was no avoiding the obvious. I was in the grips of Status Writers Block. (more…)