The power of viral campaigns in this day and age is hugely under-rated, and massively neglected. We’re busy discussing new campaigns with a few of our clients, and have included viral elements in each, which is kinda why I was inspired to write this blog…
On Friday afternoon we stumbled across this little nugget of a video clip, which was created and posted by TomTom, the GPS manufacturers. To be honest, TomTom barely registered in my conscious as a GPS manufacturer. You say GPS, I automatically think Garmin. But not after seeing this Youtube clip. Sure I’m a Star Wars fan (not to the level that Dorin is, but bare with me) so I may be slightly biased, but I enjoy creatives that play on the Star Wars theme, especially those taking Star Wars characters (Vader in particular) and transposing them into everyday life. And thanks to this video, TomTom is bleeping loudly on my radar as a GPS brand. (more…)



