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Posts Tagged ‘advertising’
“The joy of music should never be interrupted by a commercial” ~ Leonard Bernstein
Wednesday, June 9th, 2010
It is said music is a universal language, so to wield a language that can reach everyone is a very powerful tool. Following this logic, it is no wonder that music is another weapon in a marketer’s arsenal to persuade us to sit up and listen (excuse the pun) to what he is selling. When so much money is spent on the visual element of TV advertising it makes good sense for effort to be put into the audio side of things. I’ve collated a few of the ads that we have loved for the music… the soundtracks so perfectly enhance the brand messages. (more…)
Super Sexy CPR
Wednesday, May 19th, 2010
Who out there has learned CPR? I have, and I can tell you in wasn’t the most fun I have had. Sticking your mouth onto the plastic spit soaked lips of our safety manniquin “Steve”, feebly listening for a breath you knew wasn’t coming and then slamming the hell out of his fake rib-cage. God help anyone who has me as guardian angel. Not once in the entire course did I get so much as a cough from Steve. But it is important stuff, and seeing as though our new office now looks out onto Wavehouse in Gateway (see how I punted our new office there?) we may be faced with the situation of having to revive some poor battered rider. So these two fine instructors from Super Sexy CPR will be holding demonstrations at our office all of next week. I think I may take my time graduating this class.
Perceived value Vs. Actual value
Thursday, April 29th, 2010
I was walking through Gateway in Durban this week and was handed a flyer by a lady stood outside a shop. She said there’s a 10% off promotion, the flyer told me that this shop was launching a women’s range and had pictures of different clothes. But I can’t tell you what shop it was … I can’t even remember where in Gateway this shop was if I wanted to go back. I do remember thinking the photos weren’t that good though. My point is, and I do have one, what use was that flyer? (more…)