Old Spice have done it again… not as cool as the last two but still has the thick Old Spice scent of innuendo we are being to love!
And now I’m on a boat
July 9th, 2010Life after the World Cup…
July 8th, 2010
Phew this World Cup business is exhausting, but definitely that good I’ve-just-had-the-best-night-out-of-my-life kind of exhausting. It’s been a crazy four weeks in South Africa and as fans we have had huge emotional investment in the event; we have got carried away with supporting our teams, the dramatic stadiums, the tangible feeling of unity, the nail-biting penalties and those terrible refereeing decisions. This emotion is a powerful thing, especially when expressed by fans Worldwide, and brands have taken a slice of this World Cup fervour pie. The content brought out for the World Cup has been exceptionally cool, very creative and played on our emotional attachment to the competition, from Coca-Cola’s celebration mix of the Wavin’ Flag song to Nike’s Write the Future campaign. Brands have been able to gain a lot of attention during the tournament but with Sunday fast approaching my question is what happens next? In the ensuing post-World Cup emotional slump what can they do to get our attention? Read the rest of this entry »
Look at me… I’m on a horse
July 1st, 2010We have just come across the new advert for Old Spice and had to share it. These TV adverts for this range of male grooming products are immensely popular and hugely entertaining. There’s been a whole lot of “hah hahing” in the Gorilla office. The actor Isaiah Mustafa, who has had small appearances in NCIS and Ugly Betty, wraps these nuggets of advertising gold up in one take. Old spice are re-creating TV advertising, they are creating Manmercials!
Market with Intent
July 1st, 2010
A fantastically unique and insightful piece from David Gillespie. In a media, social and technological landscape that is evolving faster than anyone can map, unique and insightful can be hard to come across. You should follow him and think about what he says. I know Gorilla will be.
Don’t stress about the 263 slides, you’ll wish there were more.
View more presentations from David Gillespie.
“A great deal, really? Yeah, I’ve heard that one before”
June 30th, 2010
Cold calls, telesales and telemarketing are as popular as a hot dog stand at a vegetarian’s convention. Why though? Surely making a phone call is the most direct, personal method of conveying information to a potential customer? I love talking on the phone and I’d happily chat along with someone who can offer me an awesome deal and money off my favourite brands. Unfortunately, this is not the case. Just like vegetarians aren’t keen on processed meat, we are not keen on untimely phone calls from someone in a call centre working for an unethical company pestering us to buy something we neither need nor are interested in… phew… Read the rest of this entry »
The World Cup… the real winner
June 25th, 2010
As the first round of matches are coming to a close, tension is mounting, and for some countries a chance in the knockout stage has already been swept away with the discarded hot dog papers and empty drink cans. Talking of drink cans, I can guarantee that those finished cans will have a Coca and a Cola on it. This soft drinks company are everywhere and on everything this World Cup; when I am out and about in Durban I can turn 360 degrees and guarantee I will see the famous logo somewhere or in someone’s hand. As the group leaders edge that bit closer to the golden trophy, I can tell you whose winning so far… this brand.
High Five South Africa
June 24th, 2010
High Five South Africa. Phenomenal soccer (sometimes) and incredibly warm, welcoming and efficient hosting. We’re giving foreign visitors a jol, and I dare any nay-sayer to tell me different. And high five to this duo for an awesome clip from the Funny or Die team Almost Twins. Famous for taking the High Five to the Miami Super Bowl , Hollywood , and Obama’s Inauguration they have thrown their comedic talents behind the charity 1goal and have High-Fived their way through South Africa’s World Cup festivities the past few weeks. High-5’s gents.
Fried Day Fun… Vuvu-fever
June 18th, 2010
Since the kick off of the first match of the 2010 World Cup, 11th June at 16:00, South Africa has brought a wondrous sound to ear drums all around the World. That’s right my aurally blessed friends… the vuvuzela. The beautiful monotone hum of thousands of vuvus that fills each stadium at every match brings atmosphere and a patriotic spirit to the event. Singing fans are fantastic, but singing fans accompanied by unified blasts from excited supporters on 1 metre long multi-coloured plastic horns is magical! Read the rest of this entry »
We’re waving our flags!
June 11th, 2010Proudly wearing our yellow shirts, vuvuzelas at the ready, and flags swaying high above our heads. We are barely holding in our anticipation and excitement, we are ready for the 2010 World Cup. South Africa has warmly welcomed this young girl from England and I am proud to shout “Go bafana bafana!” Come on everyone WAVE YOUR FLAG!
Dream Job Available
June 10th, 2010
Imagine going for a job interview. You don’t know exactly what it’s for or what they do, but they’ve asked you to come in especially and the buzz you’ve heard about these guys is vague, but exciting. So you go to the meeting.
They’re really stoked to meet you. Like really stoked. Normally the way these things go you feel like you’re in an interrogation or at least some sort of test. This feels more like you’ve won a prize. When they start explaining the job to you it gets even more weird.
“Your mandate will be to Read the rest of this entry »