"Forthake thy iPhone, for it doeth evilth."
Jesus’ sermon on the mount may be a little over the top, but the analogy isn’t. When a man widely recognised as one of the most influential on the internet along with a well respected programmer and the senior writer of an influential tech news service all abandon the iPhone for a variety of reasons, people are going to take notice and, possibly, take action. (more…)
I stumbled across this little titbit (yes, I deliberately spelled it like that) and thought it was an awesome example of something that is clever, creative, entertaining, innovative and probably completely ineffectual. Air New Zealand’s pre-flight safety video now features all of the staff naked.
Depending on what their intended objectives are, this is either a big success or a total fail. It’s getting them some nice viral coverage and as a marketing endeavor it’s a success. But if they think that it will help passengers retain whatever information they’ve been given in the video, it’s probably not gonna work so well. (more…)