Archive for July, 2009

Don't Piss off the Network Super Hubs

Friday, July 31st, 2009
Forthake thy iPhone, for it doeth evilth.

"Forthake thy iPhone, for it doeth evilth."

Jesus’ sermon on the mount may be a little over the top, but the analogy isn’t. When a man widely recognised as one of the most influential on the internet along with a well respected programmer and the senior writer of an influential tech news service all abandon the iPhone for a variety of reasons, people are going to take notice and, possibly, take action. (more…)

No one takes a naked man seriously

Thursday, July 2nd, 2009

Also Naked

I stumbled across this little titbit (yes, I deliberately spelled it like that) and thought it was an awesome example of something that is clever, creative, entertaining, innovative and probably completely ineffectual. Air New Zealand’s pre-flight safety video now features all of the staff naked.

Depending on what their intended objectives are, this is either a big success or a total fail. It’s getting them some nice viral coverage and as a marketing endeavor it’s a success. But if they think that it will help passengers retain whatever information they’ve been given in the video, it’s probably not gonna work so well. (more…)