The hype around Old Spice has calmed down but the bubbles have far from burst. Results from sales take time to show exactly how successful a campaign has been. These results have now been analysed and yes, surprise surprise, the Old Spice Man has stopped a large amount of people from purchasing lady-scented body washes and turn to a more manly man shower gel. Watch this video for an awesome re-cap of the whole Old Spice campaign; from the adverts to the responses, it is almost impossible to get your head around how many millions of people responded to the Old Spice Man’s “Monocle Smile” and “Presidential Ab Point”s!
Old Spice: the lather has settled and the results are in
September 1st, 2010I heart vintage: 1970s Tokyo subway posters
August 11th, 2010
Take a moment to have a look through these too cool posters, which appeared in Tokyo subways between 1976-1982 to encourage passengers to remember their manners. The posters have used famous characters for inspiration, such as Superman, Space Invaders, Charlie Chaplin, John Wayne, Marilyn Monroe and artwork from everyone’s favourite short French Post-Impressionist Henri de Toulouse-Lautrec. Thanks to Adland for bringing these to my attention, some visual sunshine for a grey afternoon. Check the Superman one… Kryptonite flavoured gum obviously.
CocaCola + The Simpsons = Yellow Happiness
August 6th, 2010I can’t believe I haven’t some across this sooner… my apologies! I love The Simpsons almost as much as the CocaCola brand so it is hard to believe this slipped under the radar (mine anyway). This has opened a whole heap of happiness all over my Friday afternoon. But it does make my head spin trying to imagine the budget they had for this! Enjoy all.
A little reassurance goes a long way
August 2nd, 2010
The most self assured person can benefit from a bit of reassurance every now and again, some one who is usually older, wiser and more experienced saying, “hey, you are right, keep doing what you are doing”. It gives you confidence and renews your passion. By the same token, when you believe in a cause and are working towards your goals, it is always valuable to take a step back and look critically (not negatively) at what you are doing and why. To look at yourself critically in a professional (or personal) light ensures you keep moving forward on the right track and have confidence as you are doing it. I had this experience today.
How your Gig can help you
July 29th, 2010A very clever concept created by Axxess DSL internet service providers that has flipped-reversed the way we can view our relationship with the internet. As you know, ISPs provide us internet access based on how many gigabytes we have been allotted, which are used up when we upload and download data via the world wide web (all hail uncapped!). However, Axxess have turned the gig in to a tangible thing that we can relate to, and that will have relevance to us and the way we use the internet. In short, they have made the gigabyte all fluffy and user friendly, have a look at their advert to see what I mean.
Old Spice Manly Man-isms
July 23rd, 2010
“Hello Ladies, how are you? Fantastic”… I just know that this line will be used in a bar this weekend by a guy putting on a deep manly man voice. The Old Spice campaign needs no introduction and I have this funny feeling its genius and hilarious script will be on the tongues of many. I have therefore collated a collection of some Old Spice awesome one-liners for your comedic pleasure. I feel this is a public service I have provided, so for you to give back as well just find your inner baritone and crack out a few of these wonderful words at the right fabulously fabulous moment. “Monocle Smile”. Read the rest of this entry »
The Castle Lite ads. Let’s help the trilogy finish strong.
July 22nd, 2010
It’s such a burden being the middle of a trilogy. Maybe it’s something like being the middle child. You’re not the oldest or youngest so you’re expected to look after yourself.
In the case of narratives, you’re expected to not only carry the weight of your own tale but simultaneously act as a bridge between the first and final acts.
Tricky business indeed. Take, for example, the current Castle Lite campaign. Read the rest of this entry »
Steri Stumpie droppin’ in at Gorilla HQ
July 22nd, 2010
Do you love Steri Stumpie? We at Gorilla sure do, and when the Stumpie Crew heard of our adoration they sent out their magical delivery pigeons with a whole load of chocolatey goodness and goodies especially for us. How did they know chocolate was a Gorilla’s favourite flavour! The Steri Stumpie campaign is absolutely fantastic and really growing in momentum… you must have a look for yourself, CLICK HERE to visit their super colourful website and support the Flavour Nation. You can request your own drop of delicious Steri loveliness or if you are a true die hard fan get nominated as a Steri Stumpie Ambassador. Go Team Stumpie! Read the rest of this entry »
